Mnemonic Folio

Services

Art Direction
Campaign Identity
Key Visual Design

Year: 2022–2026

Innovation Express campaign mnemonic featuring an illustrated train, sun and clouds on a blue background.

Mnemonic Folio is a curated collection of mnemonics created for campaigns, events and activations between 2022 and 2026, exploring how individual ideas gain a distinct visual identity through typography, symbols, composition and graphic character.

Blue campaign mnemonic featuring a large red panel with white Bengali numerals and lettering.

Blue campaign mnemonic with bold white Bengali lettering and star details.

Welcome Valued Partners event mnemonic over an athletics track at sunrise.

Junior Horlicks campaign mnemonic with an illustrated child, nutrition symbols and product packs.

Horlicks campaign mnemonic with Bengali lettering, a glass of drink and product pack.

Smart Family campaign mnemonic in a rural illustrated landscape.

Horlicks Women's Plus Walkathon campaign mnemonic on a white and purple composition.

Break the Bias campaign mnemonic for International Women's Day on a pink background.

BRAC campaign mnemonic with a veterinary vehicle and illustrated rural landscape.

Pink Bengali lettering arranged inside a heart-shaped campaign mnemonic.

Nior 30 years campaign mnemonic in pink and green lettering on white.

Gift card campaign mnemonic in layered Bengali lettering on a red background.

Mom Glow Up campaign mnemonic in pink lettering with a heart outline.

Herlan New York Baishakh Look campaign mnemonic in red Bengali lettering.

Herlan New York campaign mnemonic in multicoloured hand-drawn Bengali lettering.

Nior Mystery Box campaign mnemonic in purple and pink lettering.

Makeup and Skincare campaign mnemonic in bronze script lettering on white.

Bengali friendship campaign mnemonic in dimensional purple and green lettering.

Eid campaign mnemonic with an illustrated woman, moon and geometric forms.

Circular economy campaign mnemonic in Bengali lettering over an illustrated green landscape.

Bengali campaign mnemonic with baby footprints and a heart on a light blue background.

Truck Lagbe campaign mnemonic in black and red Bengali lettering on white.

Fortune Cooking Star campaign mnemonic in orange and purple lettering.